The ECoaching Program

This unique program was created to allow organizations to cost-effectively target the many microenterprises, both formal and informal, in low-income areas. These business owners require coaching more than business plans, which may be too complex or difficult due to a lack of business skills or training.  ECoaching gives them access to senior BDS experts who provide customized, real-time, business-specific support.


Each week entrepreneurs engage in discussions about their businesses. They learn to apply simple marketing principles and how to keep financial records using the ESchool spreadsheet so they can track profitability.  It's simple and effective. 

Sample ECoaching Sessions 


Session 1 – Overview worksheet to be completed prior to class, discussion of each participant’s responses, and instructions for Session 2 worksheet


Session 2 – Marketing worksheet to be completed, participants present responses, and instructions for Session 3

Session 3 – Excel worksheet to be completed with basic financial data, review of each business’s sales and expenses, and instructions for Session 4


Session 4 – Excel worksheet to be completed with additional financial data, review/discussion on how to improve financials, and instructions for Session 5 

Session 5 – Business Goals worksheet to be completed; review of business goals and any other outstanding business issues


Additional sessions can be added in order to continue or expand learning.


"This program is the best I've gotten on how to grow my business.  Especially the financial system." 


Obinna Daniel, Nigeria